Page 3 - ISQ UK JANUARY 2020
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JANUARY 2020








                          “  We always encourage investors to keep their eyes on the
                            prize and follow a well-thought out financial plan ... .      ”








           #5:    See the Bigger Picture for US Equities


           Following the best year  for  US  equities since 2013,  investors   Communication Services, Financials, and Industrials. Our lone
           need to see the bigger picture. The macroeconomic backdrop   defensive choice is Health Care, which lagged the broader
           remains supportive with muted risk of a recession, easing   market in 2019 due to political risk. This sector selection has us
           financial conditions, and lower interest rates. 2019 performance   seeing double, as a bias towards these sectors is inherently
           was largely driven by P/E expansion, but 2020 should renew the   beneficial to small-cap stocks. From both a market capitalisation
           emphasis on earnings growth, which we forecast at 5%-6%.   and revenue perspective, small cap carries its highest exposures
           History will play a role too, as election years have been   and weightings towards these same sectors.
           historically positive for the equity market. Since 1936, in
           presidential election years, the S&P 500 has rallied 9% on   #7:  Near & Far Sights for Technology Sector
           average and was positive 86% of the time. In the case of no
           recession (our forecast), the trend is more impressive with an   We envision the technology sector being a stand out again this
           average return of 10.7% and positive 94% of the time. Our base   year. Our near sights are focused on earnings visibility, which
           case is that the S&P 500 will notch new highs and rally to ~3,350   remains strong with the anticipated rollout of 5G. The transition
           by year end.                                       from 4G to 5G is the largest enhancement in wireless technology
                                                              in a decade, so our far sights believe this will be a multi-year
           #6:    Double Vision of Favourite Sectors          catalyst for everything from semiconductors to phone carriers.
                                                              The benefits should permeate across other industries, keeping
           We still favour cyclicals over defensives, with four of our five   demand for new technologies, applications, services, and
           favourite  sectors  being  Information  Technology,  software resilient.








           Investment Strategy Committee Members



           Lawrence V. Adam, III, CFA, CIMA®, CFP® – Committee President,    Nicholas Lacy, CFA Chief Portfolio Strategist, Asset Management Services
           Chief Investment Officer, Private Client Group
                                                              Joey Madere, CFA Senior Portfolio Analyst, Equity Portfolio & Technical
           Chris Bailey European Strategist, Raymond James Investment Services   Strategy
           Ltd.
                                                              Ed Mills Managing Director, Washington Policy Analyst, Equity Research
           Scott J. Brown, PhD Chief Economist, Raymond James
                                                              Pavel Molchanov Director, Energy Analyst, Equity Research
           James C. Camp, CFA Managing Director, Strategic Income,
           Eagle Asset Management*                            Chief Investment Office
           Doug Drabik Managing Director, Fixed Income Research   Anne B. Platt, AWMA®, AIF®, RICP® – Committee Chair, Vice President,
                                                              Investment Strategy & Product Positioning, Investment Strategy
           J. Michael Gibbs Managing Director, Equity Portfolio & Technical Strategy
                                                              Giampiero Fuentes Investment Strategy Analyst, Investment Strategy
           Kevin Giddis Chief Fixed Income Strategist, Investment Strategy
                                                              Taylor Krystkowiak Investment Strategy Analyst, Investment Strategy
           Nick Goetze Managing Director, Fixed Income Services



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